As promised in my last blog, in this entry I will explore some of the main reasons why it is widely thought that being in the Information Marketing game is the best thing in the world.
This may or may not be a question you've ever asked yourself. However, to become an information marketer has many advantages.
Referring to my last blog entry, I've given you some ideas of what to produce to be an information marketer.
Remember I've listed books, magazines and a few more things. Lets assume for a moment that you've written a book or have regularly contributed to articles in industry magazines such as for example share trading, property investment etc, you're considered, and rightfully so as an expert in your chosen field.
However, we also know that there's not that much money to be made out of books sales. If you do a good job in launching your book, and you don't have to go to the extent of the Harry Potter book promoters, the interest will at some stage wain, unless you really keep marketing your book and add some new information to it. This is why many authors still have thousands of books in their garages waiting to be sold. And as the average profit for a book retailing $30-$40 is $3, you need to sell a lot of books!
The common consensus is that a book as well as articles in magazines are a very good way of building yourself up as an expert in your field, but they're not that lucrative. Just think about how much you pay for a book or an industry magazine.
We do have clients who've decided to use their books as "business cards" rather than having them sit in the garage and take up space for years.
This approach might seem a foreign concept to you but consider this. Do you stand out more by giving away your normal business card or will people remember you for "ever" if you've received a personally signed book? Well I guess the answer to this question is clear.
So if you have written a book, there are at least 20 ways on what other products can be produces out of this material.
Here's a short list of what I can think of the top of my head:
- Audio recording (very popular these days with all the MP3 players available)
- Workbook
- Teleseminar
- Coaching programs
- etc
Not only can you sell the same or very similar and improved content via different media. More so, you can put different price tags on the spin off products.
Let me give you a couple of examples. A book traditionally sells for say $20 - 40 per piece. However audio recordings can be sold up to double the book price.
If you're teaching the books content as a teleseminar, you can charge say $497 for 8 sessions of say an hour. You then record these seminars and spin off more product.
The coaching program will give you even more leverage, since you can coach your clients either as a group session life or over the phone, or for even a higher price tag, you can coach your clients one on one.
I hope you can start to see where your book could take you and how your lifestyle can change, and what's more how much more you can help people out there if you spin products off your book, white paper or blueprint.
In case your struggling to get started, please drop an email to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we're happy to point you in the right direction.
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