Have you ever noticed that once you donate to a charity you'll get lots of telemarketing calls from other ones too?

 We'd probably get at least one or two calls a week.  And while it sometimes does get a bit much, as marketers there's lots we can learn from them.

 A couple of weeks ago, I heard Barbara answer the phone.  Just listening to snippets of her conversation I figured it must be a charity. Add a comment

Business, like art, imitates life.  Your success in business, like life, is primarily dependent on your relationships.  And relationships are built on two things - trust and loyalty.

So you'd  think that in these supposedly difficult times businesses would go out of their way to engender both?  After all servicing the clients you've got is a far easier and cheaper way of keeping money rolling in than constantly burning your relationships with bad service.

Case in point... Add a comment

Mistake 1 - People build the product first

This is probably the biggest and most common mistake people make when going into business. And therefore this certainly applies to all the information marketer out there as well. The risk you're taking by developing the product first, and not doing any research is that you can go broke, or loose a lot of money. 

Mistake 2 - Poor research

Not doing proper and sound research is WRONG. I'm sorry if you feel that I'm screaming at you. But I do want to be as clear as I can possibly be. It may seem to you that this is painful and time consuming. It can be but it doesn't have to be. There are online tool you can use. Generally their good and some of them offer free services. Drop me a line and I'll point you in the right direction.  If online is scary, pick up the phone and ask your clients directly. You can do it yourself but our experience has shown that if you have the surveys conducted by a third party, you get better and more honest results. Statistics show very clearly that surveys conducted by a third party are more valuable.

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Right now I'm sitting in one of the quarterly marketing seminar organised by my mentor Mal Emery.

One of the main focuses of today is guess what - Information Marketing!

This in fact is triggering this article. I thought I'd share with you what we've covered on the topic today.

The first thing we covered are the 8 advantages of building and running an Information Marketing Business.

With Mal's permission I'm going to list them for you.

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