What are the opportunities for Information marketers using the internet?

I do think, and please don't take any offence, but if you haven't heard about the multiple ways of generating a substantial income on the Internet, then you would have been hiding behind a rock.

I'm sure you would have asked yourself the question "how could I get onto the bandwagon" while there still is time.

Don't despair, the Internet as a market place is huge. Did you know that the internet is attracting billions of dollars in advertising, and that the sales on the net are going through the roof?   Add a comment

We've run a survey on what people would like to see and what help the market place would like to get in regards to creating information/knowledge product. 

I thought you might be interested in knowing what we've found. 

Survey Results 

In case you have had any doubts that creating books, courses and other mainly "how to" products would not cover the markets needs, think again.   

Here are the results:  Add a comment

Just recently I read a very interesting study on how creating an income has changed over the last 150 years or so.

The first major change took place in the late 1800's when the changeover from the agricultural economy to the industrial based economy took place. Many people had to adapt to these changes and it did not come easy to all of them. 

In fact this change hit millions of people quite hard and many had to move to the cities and this move changed their entire lifestyle.  Add a comment

The best chance of being successful in any business, is to find as some people call it, a hungry crowd. The late Gary Halbert referred to this as a "starving crowd" when he asked his seminar attendees on what would make a restaurant owner successful.

This is exactly what you as an information marketer need to do.

First and foremost, you need to find out what your target markets pains and sufferings are. What challenges, problems are they experiencing and what keeps them awake at night as Mal Emery, Australia's greatest emotional direct response marketer would call it.

Find out who's aggravated by the problems they're experience, because all of us are driven by two things pain or pleasure. So if you can proof to your prospect that your information product is a solution to their problem, the chances of sales are increased.

I'll give you a couple of examples. Add a comment