As promised in my last blog, in this entry I will explore some of the main reasons why it is widely thought that being in the Information Marketing game is the best thing in the world.

This may or may not be a question you've ever asked yourself. However, to become an information marketer has many advantages.

Referring to my last blog entry, I've given you some ideas of what to produce to be an information marketer.

Remember I've listed books, magazines and a few more things. Lets assume for a moment that you've written a book or have regularly contributed to articles in industry magazines such as for example share trading, property investment etc, you're considered, and rightfully so as an expert in your chosen field. Add a comment

If you haven't been hiding under a rock and if you have been exposed to the Internet, it is highly likely that you have come across the term "Information Marketing".

What I've found though that it often gets confused with "Internet Marketing" which is not the same at all. Internet marketing is really marketing your information  or physical product online. Where I think the confusion stems from really is that a lot of information products get marketed and sold online. Add a comment

You may have people talk about JV's or joint venture in the past. You may or may not entirely understand the concept of it all.

 Let me explain. (definition by Wikipedia) 

A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the  revenues, expenses  and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the  Sony Ericsson joint venture. 

The simplest of explanation would be that you rather than working by yourself sometimes probably struggling to get enough clients in the door to make a good living, you'd be joining forces with other people.  Add a comment

Okay, so most of you are firmly sitting on your hands, aren't you? ;-) 

Wouldn't you prefer clients seeking you out rather than you having to go out and prospect?  Clients who self select.  Clients who are interested in what you have to offer and how you can help solve their problems. 

Utopia maybe?  Well, there is a proven way.  Add a comment