Practical Tips to Getting Clients

Blogging a good way to postition yourself as the expert in your field

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It's surprisingly easy to become an authority your field.

Many people write books.  And it's not to make money from book sales - rather it's the instant credibility that having a book in print will give you.  

And in these days of self publishing, you don't have to suffer the pink rejection notices from major publishers - you just do it all yourself. 

If you're not up to writing a book, write articles and white papers on your chosen topic and submit them to both on-line and off-line publications.  Add a comment


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Last Updated ( Sunday, 11 October 2009 03:39 ) Read more...
 

The money is in keeping your customers for life!

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But, before we start, a couple of quick definitions.

A customer is someone who buys something once and you never see them again.  A client is someone who keeps coming back and buying more from you, preferably for life - theirs!

It can take a significant investment to acquire a new customer.  You're paying for advertising, referral fees etc.  So once you've got the customer in the door it makes sense to keep selling to them, doesn't it? Add a comment


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Last Updated ( Sunday, 11 October 2009 03:38 ) Read more...
 

Customer Surveys - one of the best ways to improve your Sales

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One of the easiest ways of increasing your sales is to find out what your customers want and give it to them.

 

How do you this?  Simple - you ask them! 

Survey your clients and find out what you do well and what you could do better.  They'll love you for it.  By asking them, you make them feel you appreciate them and their value to your business.  Now implement what you learn. 

How can you conduct a survey?  Add a comment


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Relationship Building - one of the best Marketing Strategies

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This strategy is not complicated and doesn't take a lot of time, what it does take tough is consistency.

As you would know a relationship does need nurturing on an ongoing basis it's no different in a business context.

Are you building a strong relationship with your prospects and clients?  How often do you keep in touch with them in some way?  Add a comment


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Last Updated ( Sunday, 11 October 2009 03:40 ) Read more...
 

Build Your Customer List

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Collect Names, Email And Other Details From Your Customers so that you can keep in touch with them on a regular basis.

Wendy Evans in her book, "How to get New Business in 90 Days and keep it forever", talks about the 90 day rule in all customer interactions.

In short, you MUST keep in touch with your clients and prospects at least once every 90 days or risk losing them to the competition.  And this is no matter how much they like you and value your services. Add a comment


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