Thousands of dollars are wasted on promotions that don't work. 

By comparing variables in every ad, letter, sales pitch and promotional offer, you could increase the efficiency of your marketing dollar, increase your profitability and reduce advertising costs. Add a comment

Writing Effective Copy

Some points to remember

• 1. Don't tell me about your lawn mower, tell me how beautiful my lawn will look.
• 2. People read what interests them. The length of copy doesn't matter. Having said that, long copy generally out pulls short copy.
• 3. A letter can't be too long or too short. It can only be too boring.
• 4. Love your audience. Add a comment
  
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Create a meme or elevator pitch 

When someone asks you what you do, what comes out of your mouth needs to be a meme.  So, what's a meme? 

A marketing meme is a statement that always accomplishes four things: Add a comment