Practical Tips to Getting Clients

The Impossibility Question

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There are times when we all get stuck.

You have a vision or goal you'd love to achieve, but just keep meeting resistance.

You need to sell your ideas, but can't get past "can't", "That's impossible", "You can't do that" or "yeah… but".

And it's not limited to "other people".  Maybe you do this to yourself as well.  You'd like to achieve something but you can't figure out how.  You might think the goal is too large and impossible to achieve, or the financial or emotional risks too great.

Frustrating isn't it!

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Are your behaviours crippling you?

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What’s the one thing that separates the successful person in any field from the also ran?
 
Is it luck, education, network or circumstances of birth? Could it be their values, beliefs or attitudes?
 
Now while many of the things above could influence success, I actually believe none of them matter as much as behaviour.
 
Oddly enough though, it’s almost never spoken about.
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For example go to the shelves of any decent bookstore and you’ll see dozens of books on attitude, self motivation, self help, and getting what you want using spiritual principles.
 
And while the majority of these tomes speak of adjusting your thinking, asking for what you want and thinking and visualising your outcomes (and having it just happen), I suggest that there’s more to it.
 
Thinking alone never produced anything. Thinking combined with taking the right actions does. And for many people this means changing your behaviours and imposing self discipline.
 
So what does that mean in practical terms?
 
Let’s start with discipline. 
 
Arnold Palmer (the great golfer) hit 1000 balls every day in practice. Stephen King writes 2000 words a day and won’t stop till it’s done.
 
When I’m writing this newsletter, I force myself to continue even though I may not want to. It’s about getting it done as it moves me closer to my goal of a successful business.
 
But discipline alone is not enough. 
 
You need to exhibit congruent behaviours. 
 
But congruent to what?
 
First, and this is the key – congruent with the behaviour of people who are already achieving the goals you want to achieve, living the life style you want etc.
 
The best way of figuring out these behaviours is to model someone already doing what you want. By taking on their behaviours you’re far more likely to achieve success faster. 
 
It’s not about thinking. It’s about actually doing.  
 
So whether it’s becoming a top tennis player or a titan in business, if your behaviour is incongruent with theirs (i.e. you don’t take the actions that make them successful), you can think about being wonderful all you like, but it’ll never happen.
 
And secondly, you need to be congruent with the goals themselves.
 
If your goal is to become wealthy, then you need to spend less than you earn and invest wisely.
 
If it’s to lose weight, then stopping on the way to work to buy doughnuts, eating inappropriate foods and not getting enough exercise is being incongruent. You need to rearrange your behaviours to be congruent with the goals.
Anything else is self delusion.
 
Rashid.
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Are you taking your clients for granted?

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Do you have any low maintenance, easy going clients? 

You know the type.  They aren’t demanding, pretty amenable, pay their bills on time and you feel they’re happy with your service.

Great clients to have.  But woe betide you if you commit the mortal sin of taking them for granted.

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Timing is Everything

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If you live in Australia, given the amount of media coverage, you can’t escape the fact that we’ve just had the first anniversary of Black Saturday – the Victorian bush fires that engulfed whole towns, killed 173 people and destroyed more than 2000 homes.

The events a year ago caused an outpouring of grief and sympathy.  Millions of dollars were donated to the victims.

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The power of persistence

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If there’s one thing above all that leads to success it would be the power of persistence.
 
Last week I wrote about Kurt Fearnley’s persistence in winning race after race and then successfully crawling the Kokoda Track.
 
Today Barbara had a wonderful reminder of persistence in business.
 
Let me explain…
 
Late this afternoon, Barbara got a follow up call from a Wine Society. Now we’ve bought stuff from them before and been very happy with them.
 
And over the years they’ve kept in contact. We’d get a call from them every few months with an offer.
 
And there were times we’d buy something, but most times we didn’t.
 
But we gave them permission to keep calling and call they did. Not intrusively, but persistently.
 
So about a month ago, a telemarketer from the Society called. Barbara wasn’t interested at that moment, so she asked the telemarketer to call back in a month.
 
Today was that day.
 
And the conversation (which is an excellent example of unobtrusive selling) went something like this…
 
The lady, let’s call her Margaret reminded Barbara that she’d been given permission to call back and had an offer which was a one off delivery (rather than their normal 12 month supply).
 
Barbara got to choose from a couple of options (note the fact that restricting the options can actually lead to sales as there’s less confusion in the customer’s mind regarding choices – think cafeteria with 50 things on the menu versus 10).
 
Margaret stressed the value of the offer – The wines were selected from vineyards right across Australia, with an average retail price of $16 per bottle. We’d get 12 bottles at a package price making it $13/bottle. Don’t we all love a bargain?
 
To sweeten the deal they threw in a bonus of12 crystal wine glasses, free delivery and insurance.
 
I stood there watching Barbara chat away with Margaret and fish out her credit card smiling all the way.
 
Money well spent she said – “We got a really good deal”.  She’s happy and the Wine Society’s happy.
 
So once again, this reinforces the point – create a system to keep following up with your prospects and clients. Keep accurate records of what your prospects have said and what customers have bought.
 
Put special offers in front of people. You never know when they’ll buy. (But you can be sure they won’t buy if they don’t know about the offer.)
 
Margaret knew what we’d bought in the past, what we liked and what we didn’t. She knew exactly when we were last contacted and when we’d given her permission to contact her again.
 
And on that point, ALWAYS ask for permission to call back. It’s very rarely refused. And SET A DATE to do so. Then when you do call back you can mention that you have permission to do so. Makes it easier on you and you won’t get rejected.
 
Remember the keys to success. Persistence, follow up and action.
 
Go sell something!
 
Rashid.
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Last Updated ( Thursday, 03 December 2009 07:45 )
 
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